The popularization of esports is one of the most important tasks confronting UCEF. The viewers are a driving force behind the evolution of the esports market as a concept of mass culture, and high-quality subject content made accessible to the broadest possible audience is fundamental to the process. That's the subject of our "UCEF TV" initiative.

UCEF TV is Ukraine's first Youtube channel dedicated to esports. The channel's content is devoted to CyberLive! Arena and Esport Pro Club league tournaments, featuring match analytics, highlights, and esports news, as well as educational and entertaining videos.

All videos on the channel are released in English with Ukrainian subtitles. We want to inspire fans to actively learn or improve their English skills, as we believe many of them will be asked to do interviews after winning more than one international championship.